Atalanta are on the verge of Champions League qualification, but the growth is not only on the field, as they are one of the few clubs who run at a profit.
They take on Sassuolo today at 19.30 UK time (18.30 GMT), click here for a match preview.
The Bergamo Boys currently sit in third place, in front of Inter due to a superior head-to-head record, so a win would guarantee their first ever Champions League experience.
Financial newspaper Il Sole 24 Ore analysed Atalanta’s financial situation and found them to be “in excellent health.”
In the financial year ending December 31 2018, the Orobici ran at a profit of €24m, while the year before they had a profit of €27m.
It is a huge surge from the €4.5m loss they registered from 2014-16, thanks to increased ticket sales, TV rights, but above all the large transfer fees from selling players who had either been bought cheap or came up through their youth academy.
Their academy, according to the report in Il Sole 24 Ore, brought in approximately €60m in 2017 and could do the same again next year.
Atalanta’s revenue in 2018 reached a new club record of €155m, but if they qualify for the Champions League, that figure will surge through the roof.
It is calculated that Atalanta have net assets of €51m and €9m in liquidity.
The Percassi family are reinvesting their profits in growing the club, having already spent €7.5m on improving the training facilities at the Zingonia ground.
The Stadio Azzurri d’Italia is currently undergoing restructuring work at a cost of €40m, with just over half that covered by bank loans, and once completed that will allow for many new revenue streams, including restaurants and businesses.
Atalanta were able to purchase the stadium from the local council for €8.6m.