Be it under Antonio Conte or Massimiliano Allegri, Juventus are known more for managing games and digging out results than putting on a show for fans and neutrals.
That is why getting linked with Coaches like Maurizio Sarri, Mauricio Pochettino and Pep Guardiola is strange for the Old Lady. They undoubtedly are top class managers who are doing very good things at their clubs, but they prefer playing football in a manner that is far more aesthetically pleasing than Juve.
The Bianconeri have become accustomed to playing that way over a period of time, so much so that the style has defined this era and club just as much as their results.
Much like what has happened at Chelsea, the demand for perfection from a tactician like Sarri, Pochettino or Guardiola at Juventus would be massive. It would be right from the first day, because of how much fans have grown used to success from the other brand of football.
Where Juventus are currently, they indeed do want instant results. The signature of Cristiano Ronaldo last summer was meant to be the icing on the cake Allegri had already baked. Even though Ronaldo was 33, he was brought in as the final piece in the jigsaw for a pragmatic system when Juve had failed to win the Champions League.
Ronaldo wasn’t the key to success, so will one more element like a vastly different Coach make all the difference? Looking at the current squad, they only know how to play one way and that is pragmatically.
It is the third oldest side in Serie A at an average of 28 and Guardiola, Sarri and Pochettino are likely to want fitter and quicker players to fit their styles, or mould the existing ones into their ideals. That process does not happen in a single season.
While Sarri has managed to get Chelsea to the Europa League title and third in the Premier League, the failures of Tottenham, Manchester United and Arsenal in getting points at crucial stages towards the end of the season helped Sarri get the Blues to the Champions League. In every single game, signs are very much visible that it isn’t quite a complete Sarri-esque side yet.
A manager like Guardiola will, of course, be backed by the owners. But this current Juventus side is much more aged and clunky than the Manchester City one that the Catalonian took over. It has too many ageing players who might not play in a system that requires them to work harder.
For Pochettino, it isn’t about money. It is very much evident. The lack of signings has helped him in that regard. Tottenham reached the Champions League Final because they had this consistency in squad selection and playing style. Over a period of time, they matured and acquired vital Champions League experience. In this case, ‘over a period of time’ is a crucial phrase.
Perhaps, the idea is to make sure that this side reaches the next level at some point and not in immediate time. But that approach is unlikely for Juve, who are desperate for success in the short-term after the Allegri and Ronaldo project failed to do that in the Champions League.
So why the sudden pivot to a more pleasing style of football? Part of it is about prestige, some reflects the teams that found success in the Champions League in recent years, while yet more is down to money. The more entertaining a team plays, the more their brand gets noticed around the world and the more fans they attract.
Juve have already tried winning the Champions League with pragmatism and failed. Their stranglehold over Serie A probably wouldn’t be broken even with a more radical approach, so there is little to realistically lose once you’ve won eight in a row.
There was so much controversy and pushback when Juventus announced the rebranding of their club badge to a more sleek, modern J, but fans got used to it. Now the rebranding moves on to the pitch with the Old Lady learning new tricks.