Juventus had 27 attempts on goal in the final International Champions Cup game, but still lost 2-1 to Atletico Madrid thanks to Joao Felix magic.
Diego Simeone’s men retained their unbeaten status in the pre-season tournament as they took on Juve in Stockholm. The Bianconeri scored in every match of the ICC 2019, but didn't win any in 90 minutes.
Giorgio Chiellini started after recovering from injury and almost scored after 11 minutes, forcing a sensational one-handed reaction save out of Jan Oblak from point-blank range on a corner.
Juve dominated early doors with a very sharp Douglas Costa eager to make his mark, but Alex Sandro performed a goal-line clearance to deny Koke in the first real Atletico Madrid chance.
It was a warning and moments later the Colchoneros went in front. Joao Felix snuck up behind Mattia De Sciglio to volley in a Kieran Trippier cross relatively unmarked, but the goal was given to Thomas Lemar thanks to a deflection.
The equaliser came from a surprising source, as Sami Khedira turned and drilled into the far bottom corner from the edge of the box, his shot squirming under the legs of Jose Maria Gimenez.
Moments later, it was almost 2-1 for Juve, as Douglas Costa went on a mazy run and his finish was deflected for a corner.
However, Joao Felix scored a stunner, running on to a Lemar ball over the top and calmly volleying it into the net. The 19-year-old Portuguese sensation is already proving why Atletico Madrid paid €126m for him.
Douglas Costa was very sharp and smacked the upright at the dawn of the second half, then sent Gonzalo Higuain clear only to blast across the face of goal.
Adrien Rabiot had a similar outcome with his scorcher off the post from distance, as Juve were rather unfortunate with their finishing.
Riquelme gave substitute Gigi Buffon a scare from a long way out, skimming the far post, and Paulo Dybala tested Oblak twice, the second attempt with a big deflection.
It was wide open with counter-attacks from both sides, as Leonardo Bonucci made a last-gasp tackle on Angel Correa and Federico Bernardeschi fired off target.
Dybala, whose moves to Manchester United and Tottenham Hotspur fell apart on deadline day, again forced a save out of Oblak, who had to scramble backwards to catch the deflected chip.
Juventus had 27 attempts on goal, a sign of Maurizio Sarri’s all-attack new approach, but not enough of them were on target.
Atletico Madrid 2-1 Juventus
Lemar 24 (A), Khedira 29 (J), Joao Felix 33 (A)
Atletico Madrid: Oblak; Trippier (Arias 55), Gimenez (Herrera 55), Savic (Felipe 55), Lodi (Riquelme 66); Koke (Hermoso 55), Llorente (Thomas Partey 46), Saul (Manu Sanchez 66), Lemar (Vitolo 66); Joao Felix (Diego Costa 55) (Saponjic 90), Morata (Correa 55)
Juventus: Szczesny (Buffon 60); De Sciglio (Danilo 70), De Ligt (Demiral 70), Chiellini (Bonucci 46), Alex Sandro (Cuadrado 60); Khedira (Matuidi 60), Pjanic (Bentancur 60), Rabiot (Emre Can 70); Douglas Costa (Bernardeschi 60), Higuain (Dybala 60), Cristiano Ronaldo (Mandzukic 70)
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