Cristiano Ronaldo has helped boost Juventus social media presence by 68% and they’ll reap the rewards by tripling the Jeep sponsorship deal, claim Tuttosport.
The striker’s signing last summer was almost as important off the field as on, with statistics showing their social media followers have leapt from 49.7m to 83.8m in just over a year.
This is having an inevitable knock-on effect for the club when negotiating new sponsorship deals, as seen by Adidas increasing their investment with a contract worth €51m per year to 2027.
Now Tuttosport claim shirt sponsors Jeep are prepared to treble their current agreement with Juventus from the current €16m plus bonuses deal to €50m per season.
That contract expires in 2021 and negotiations are already underway to get the paperwork sorted early.