Wednesday February 12 2020
Juve get €103m from new Allianz deal

Juventus announced the extension of their professional relationship with Allianz to 2030, including naming rights to the stadium and kit sponsorship, worth €103.1m.

The new deal will see developments from tomorrow’s Coppa Italia semi-final with Milan, as there will be a large Allianz logo on their training and warm-up kit for the next 10 years.

The total agreement consideration is €103.1 million to be added on top of the existing agreements,” confirmed a statement.

The deal also extends naming rights for the Allianz Juventus Stadium from July 2023 to June 2030, visibility on the training kit of the first team and some sponsorship rights for the women’s team.

“We are very happy to have expanded our partnership with Allianz, one of the most active global brands in the professional sport industry,” said Juventus Chief Revenue Officer Giorgio Ricci.

“This agreement, which defines a wider perimeter of rights, will be visible every day on the training field and during match days, and it will also allow us to say with certainty that our stadium will be an Allianz venue until 30 June 2030.”

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