Atalanta have a new sponsor, bank Intesa Sanpaolo, worth €40m that will go into the continuing stadium improvements in Bergamo.
La Dea are in the Champions League quarter-final against PSG and have already qualified for next season’s tournament too, finishing third in Serie A for the second year running.
A deal was announced today with Intesa Sanpaolo, which will include their status as main sponsor for the senior and youth team, as well as naming rights on one of the new stands in the refurbished Gewiss Stadium.
It will be named Tribuna Rinascimento, the renaissance stand, in reference to Bergamo’s rebirth after the devastating COVID-19 pandemic.
“Completing the Gewiss Stadium project not only means offering our fans a more comfortable and modern structure, but also giving Bergamo back an area that is entirely revamped, more liveable and suited to families,” said CEO Luca Percassi.
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