Atalanta have reportedly put a €55m price-tag on hitman Duvan Zapata, who is targeted by Juventus, Atletico Madrid, Barcelona and two Premier League clubs.
The Colombia international has been instrumental in the last two successful seasons, which saw La Dea qualify for the Champions League twice, reaching the quarter-finals.
According to La Gazzetta dello Sport, the clubs lining up to express interest in Duvan Zapata are not being rejected outright.
Instead, there is an asking price of €50-55m for the giant centre-forward.
Juve have long been linked with Duvan Zapata, while Atletico Madrid and Barcelona see him replacing the likes of Diego Costa, Alvaro Morata and Luis Suarez.
The same report points to two unnamed Premier League clubs who have also approached the 29-year-old.
Duvan Zapata spent most of his career in Italy, arriving at Napoli from Estudiantes in 2013, going on to Udinese, Sampdoria and since 2018 also Atalanta.