NEWS
Tuesday March 23 2021
Milan top Italian brand abroad

A survey has found that AC Milan as a brand are the Italian football club most recognised in America and China.

The YouGov analysis covered six indicators, including perception of fans, tradition, quality of football and success.

Milan’s recent form has seen them climb over the last year from 1.9 to 6.1, putting them eighth overall in the United States.

The leading clubs by brand in the USA are Manchester United, Real Madrid, Barcelona, Manchester City, Liverpool, Chelsea and Bayern Munich.

Their position in China is even stronger, at 14.9, in third behind Real Madrid and Barcelona.

In Italy alone, their popularity has sky-rocketed over the last year from 7.3 to 22.5, second only to Juventus, who have dropped from 33.8 to 30.4.

Inter are top of the Serie A table, but only the third most popular club in Italy with an 18.1 rating.