Few people recall that Andrea Agnelli's reign at Juventus didn't begin with trophies and praise. Instead, Luigi Delneri's side ended the 2010-11 season in seventh place, failing to qualify for any European competition.
The turning point was in the summer of 2011, when Antonio Conte was appointed head coach, Andrea Pirlo arrived as a free agent from Milan and the Old Lady played their first season in their new home ground, the Juventus Stadium, now Allianz.
Juventus won three Serie A titles with Conte in the dug-out, five with Max Allegri and one more with Maurizio Sarri.
The former Napoli coach was brought in to bring a new attacking mentality. Allegri had won 11 titles over five seasons and reached two Champions League finals, but Juventus fired him with a year remaining on his contract, perhaps forgetting their motto: "Winning isn't important. It's the only thing that matters."
Sarri did win the Scudetto, but failed to empathise with his players. His idea of football was the opposite to what Juventus' veterans were used to. Also, he didn't have many fans in the dressing room.
His sacking had little to do with Juventus' results on the pitch.
Now, with Pirlo in the dug-out, the Bianconeri find themselves 12 points adrift of Inter. The former midfielder inaugurated Juventus' winning era with Conte. Now, ironically, they are putting an end to it, for different reasons.
Juventus sit fourth in the table, level with Napoli, ahead of their meeting at the Allianz Stadium on Wednesday in the rescheduled fixture from matchday 3.
"It will be like a final," Andrea Pirlo said after a 2-2 draw against Torino. His Juventus side have never won more than three Serie A games in a row this season. Conte's Inter are on a nine-game winning streak after their victory against Bologna and had already managed eight straight wins earlier this season.
That says it all about the two side's form this term.
The Nerazzurri have an eight-point lead on second-placed Milan, but with a game in hand. Potentially, they have an 11-point lead with ten games remaining until the end of the season. On paper, the Scudetto is in their hands. Deservedly.
They've been the most consistent team in Serie A this season and it has nothing to do with their early Champions League elimination, as many claim.
Inter were – humiliatingly – kicked out of Europe in the group stages, but Juventus only played two more games more than in the competition. You can't put Inter's Serie A domination down to their lack of European football.
They are close to winning their 19th title, which is down to a coach and a club with clear ideas. At least, since last summer, they shared vision that has brought them to where they are now.
They don't play the best football in Serie A. They are not always perfect either, especially in Europe, where they've never qualified for the round of 16 in two seasons under Conte.
However, Inter’s players are united. They all follow their coach's plan. They always seem to have games under control. More importantly, Conte has brought them his winning mentality.
Juventus, on the other hand look vulnerable, even when they take the lead.
They replaced Sarri with a man who was a magnificent footballer once but had never been a coach before. Pirlo made mistakes, but he is not the only one guilty of the embarrassing situation Juventus find themselves in. The Bianconeri have always been in the top four since that catastrophic 2010-11 campaign.
The risk of missing out on a Champions League berth is a scenario nobody would have predicted at Juventus, not only for the sporting implication that it would bring but also the economic ones.
Surely, the Old Lady are not going to complete the perfect domestic decade. It all started with Conte and it will end with him.
Agnelli rejected the chance to welcome him back before Sarri was appointed in 2019. Agnelli never forgave Conte for quitting the job one day into pre-season in 2013.
They used to be friends. Now, not so much. The coach showed Agnelli the middle finger during the half time of a tense Coppa Italia meeting at the Allianz Stadium. Now, he will surely do everything possible to win the Scudetto by May 16, when Inter travel to Turin for their last away game of the season.
By that time, Conte could have something much more meaningful to show to the stands and mark the end of a era.