NEWS
Monday April 12 2021
Shirt sponsorship deals: Juventus in the top 10

Juventus’ are the only Serie A club in the top 10 for the most valuable kit sponsorship deals.

The Old Lady signed a new $53.1m-a-year deal with Jeep in December 2020.

By doing so, they became the eighth club with the highest kit sponsorship deal in the world, according to Forbes.

Real Madrid top the ranking as their deal with Emirates is worth $82.5m-a-year, but their agreement expires at the end of the next season.

Juventus’ Jeep deal expires in 2023.

The Old Lady are also the 11th most valuable club globally and the only Serie A club with a worth exceeding $ 1 billion.

Inter, Milan and Roma are in the top 20 for the world's most valuable clubs.

The Nerazzurri are expected to announce a new €30m-a-year kit deal at the end of the season as they are set to part ways with their historic sponsor Pirelli.

Top shirt sponsorship deals:

Real Madrid – Emirates - $82.5m, expires in 2022

Manchester United – TeamViewer - $64.9m, expires in 2026

Barcelona – Rakuten - $64.8m, expires in 2022

PSG – Accor -$57m, expires in 2022

Arsenal – Emirates - $ 56m, expires in 2024

Liverpool – Standard Chartered - $55.3m, expires in 2023

Chelsea – Three - $55.2m, expires in 2024

Juventus – Jeep - $53.1m, expires in 2023

Tottenham – AIA - $50m, expires in 2027

Bayern Munich – Deutsche Telekom - $35.4m, expires in 2023