Friday April 23 2021
Super League’s communication mess

The proposed Super League project collapsed within 48 hours of being announced and highlighted several communication issues within the clubs, writes Lorenzo Bettoni.

The breakaway competition was revealed on Sunday by 12 of Europe’s richest clubs, including Juventus, Inter and Milan.

The first official statement and the Super League website were launched at midnight, an unusual time for important announcements in Europe. There wasn’t any Super League account on social media.

The Super League was supposed to be an NBA-like championship, without promotion and relegation where 15 founding clubs would have had a place booked forever.

However, it wasn’t just an unfair sporting project, that would have denied clubs like Leicester City or Atalanta to gain access to Europe’s elite competition. It was also terribly presented.

After a chaotic Monday, Florentino Perez explained the reasons that pushed Real Madrid and the other founding clubs to create the Super League and why they ensured the law protected the 12 clubs against possible UEFA sanctions.

Things changed very quickly on Tuesday when Premier League clubs decided to withdraw from the competition following some of their fans’ protests, but especially after talks with UEFA and the UK Government.

It remains unclear which sanctions they will face for breaking the contract, if they’ll face any. Meanwhile, clubs all over Europe played their domestic fixtures on Tuesday and Wednesday.

While Premier League coaches Jurgen Klopp and Pep Guardiola voiced their discontent regarding the competition, Andrea Pirlo, Zinedine Zidane and Stefano Pioli refused to comment on the Super League, insisting they would only focus on the upcoming games.

Pirlo revealed Andrea Agnelli had “explained generally” the Super League project to the team on Tuesday.

At that point, the Old Lady’s President had already given interviews for Wednesday’s papers to Il Corriere dello Sport and La Repubblica, owned by the family-controlled holding company Exor.

He had said the competition was a “blood pact” and insisted the Super League clubs were negotiating with UEFA.

But the papers were already outdated on Wednesday morning as the Super League had announced overnight the project would need to be reshaped, while Agnelli in the morning told Reuters the competition was “no longer up and running” after the Premier League sides’ withdrawal.

That was the opposite of what Florentino Perez said in a new interview on Wednesday night when he claimed the project was still on and that both Milan and Juventus had not withdrawn.

Indeed, Juventus and Milan didn’t explicitly say in their statements that they would withdraw from the competition. Perhaps, because the remaining clubs could sue those who quit.

On Monday, JP Morgan confirmed they would finance the tournament, but five days later, they admitted they “misjudged” the competition and how the football world would perceive it. All through an unnamed spokesperson.

The Super League proved not to have a centralized communication hub that would speak for all the clubs involved.

Instead, every club used their own communication plans and, as of Friday, it’s unclear what consequences the clubs involved will face.

It also highlighted communication issues within the club as, for example, the Rossoneri technical director Maldini has said he “hadn’t known about the Super League until midnight on Sunday”. Believe it or not.


Have your say...
UEFA cannot make soccer cheaper, they don't oversee MLS. ;)
on the 29th April, 2021 at 12:32am
To save football, SALARY and TRANSFER caps are a must.
That would also make this sport more balanced & unpredictable, as small clubs would be able to catch up with big clubs. (--Players would stay at their local teams as they wouldn't quadruple their earnings elswhere + Teams wouldn't overpay players & agents with bidding wars.)

That is why the 12 want SL: To grow while destroying competition ...AND ONLY IMPLEMENT NECESSARY SALARY/ TRANSFER CAPS when threat of others is completely neutralised!
on the 29th April, 2021 at 12:24am
So you are speculating? Well, your numbers are way off. FACTS are:
1. UEFA divides almost all of the money CL generates BACK to the teams playing in CL! (The amount teams receive is based on their results & fanbase size --this latter is what big teams pushed for.)
2. UEFA oversees European clubs & is paid for it. (Clubs need a custodian/ organiser!)
3. UEFA also oversees European FOOTBALL; They finance leagues in the "not football developed countries" (like Slovenia, Bolgaria, Albania, etc...).
on the 29th April, 2021 at 12:16am
@ROMAntic: this is for last season !! Wait for them to publish THIS season's numbers !!!
on the 28th April, 2021 at 8:40pm
NICK, where are you getting these numbers from?? Please, post the link. --Don't worry, FI will publish it.

You can check how UEFA distributes CL revenue here:
on the 26th April, 2021 at 9:43pm
Champions League generates 7 billion .....3.5 billion get shared to 32 teams .....700 mill to run the tournament and 2.8 mill UEFA pockets and nobody in this forum can see the forest from the trees ......why does UEFA make that kind of money ? you don't want to give it to the teams that's fine BUT give it back to us fans to make it cheaper to watch soccer, take my family to a game, make it easier to afford ESPN .... you get what i am hinting at now ?
on the 26th April, 2021 at 11:41am
Regardless of whether the ESL was a good or bad idea, the clubs that signed up to it should have had the courage of their convictions - if you think it's a good idea, then hold fast; if not, don't sign up. It was pathetic to see the EPL sides crumble so quickly.
on the 24th April, 2021 at 9:27am
Perez is an absolute clown, how can you try and blame the pandemic, (which is something a lot of people are hiding behind in general) when you yourself say the project has been in the making for 3 years, long before covid happened? The truth is these clubs have been trying to keep up with the riches of the premier league and it's finally caught up with them.
on the 24th April, 2021 at 9:16am
How about Real, Barca and Juve stop paying ludicrous transfer fees for players like Hazard £130mill, Coutinho, £140 mill, Dembele £150mill, Griezmann £120 mill, Ronaldo £100 mill plus outrageous wages. This is the problem with these clubs, they spend far beyond their means trying to outdo each other causing transfer and wage inflation. Considering these clubs are run by supposedly successful business men they can't seem to grasp even the most basic business concepts.
on the 24th April, 2021 at 9:14am
A communication mess???! The clubs couldn't organise a piss up in a brewery.

The English could not stand united for just 24hrs. Meanwhile we have a few hundred half wit blokes standing outside football club gates holding hand made posters, banners and beer cans declaring that they actually own the football clubs.
on the 23rd April, 2021 at 6:34pm

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