Wednesday July 25 2012
Juventus getting too shirty

Juventus’ branding of their new shirt has opened up past wounds. Dave Taylor believes that the once elegant Old Lady should be above such ambivalence.

“Winning is not important, it is the only thing that counts.” That sentence was first uttered by Juventus legend Giampiero Boniperti and now it is on the inside collar of the new Bianconeri shirt.

Luciano Moggi, the club’s disgraced former director general, felt the same way a few years back but perhaps took those words too literally. And today, judging by the motto on the new shirt – ‘30 on the pitch’ – the club has as well.

It’s a phrase in response to the club’s on-going legal battle in a bid to win back the two Scudetti stripped from them in the aftermath of the Calciopoli sporting trial. Official records show the Turin giants have 28 titles, the club are now proudly boasting 30.

At the centre of all this, the jersey itself is aesthetically pleasing and a return to the memorable, four ultra-wide black stripes symbolising the founding values of the club that original chief Edoardo Agnelli envisaged in 1923 – family, union, loyalty and honour. Perhaps he would be shocked at the way the club seems to have forgotten them in a graceless grab for the gravy train of profit and publicity.

Sadly, all it does is give Italian football critics more ammunition and their denigration centres on the fact that by pretending the two titles were earned legally, Juve have shown extreme arrogance. That Juventus have not been reprimanded by the FIGC for their actions shows they cannot keep their house in order and that anything goes in Italian football.

La Signora initially wanted to add a third gold star to recognise 30 title wins, but decided to make a bigger statement by taking their constellation away altogether. “We count our success and it equals 30,” President Andrea Agnelli noted. “Then we look at the calculations of the Federation and we realise that it comes to 28. As we don’t agree, we chose to take the stars away because we don’t recognise such arithmetic.”

Juve had their 2004-05 and 2005-06 successes revoked after their assumed involvement in the Calciopoli scandal. But their current argument is that the club did not violate the FIGC’s article six and there was no proof of Moggi or Juve’s culpability. Moggi was convicted only for threat of deception, with the civil court stating the 2005-06 win was regular. Certainly there is more than meets the eye and several issues are still unclear.

Nevertheless, the new legend makes the club look petty if they are claiming that they won the titles in the face of the scandal. This grand outfit, one which prides itself on its unique spirit, determination and a winning mentality, should be above this debatable one-upmanship. Then again, maybe it’s just plain old new-fashioned commercialism and an inappropriate emphasis on profit.

It has also brought the spectre of the scandal back on to the plate, when they should be putting that era behind them. It’s all well and good claiming winning is the only thing that counts, but there is an equally famous saying introduced by a contemporary of Edoardo Agnelli and that is: “It's not the winning but the taking part that counts.” This was first echoed by the founding father of the modern Olympics, Baron Pierre de Coubertin, and there is no ambivalence about that.

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Have your say...
The only one arrogant piece here is Dave Taylor. The kid (don't know his age, but should be a boy as he doesn't seem wise enough) never truly supported any club for many years and never bore the pride that any true fan does through years to come. Thus come those dull-witted remarks about petty commercial interests of Juve. Like the players, who won their titles on the pitch, I watched those games for two years and do not consider them lost after the Moratti's introduced schemes and tricks.
on the 25th July, 2012 at 11:33am
has the author not followed the latest developments(which would have meant that inter,milan and livorno should have been relegated instead of us) or is he plain stupid? during the last derby juventinos at Juventus stadium highlighted it with the banner that read Inter got away with the scandal on technicality. and yes the FIGC chief accepted that too. if that is the case then why should we ,who have been robbed of the scudetti we won on the pitch not complain and write 30 sul campo?
on the 25th July, 2012 at 11:32am
Looks like the writer is fans of i***er m**lan. Its not bout those calciopoli commercials that they gain profit but its bcos last season team's performance, new squad depth, n good management. Dont forget that they hv new stadium. Every jjuve fans would be proud bcos its the first club in italy that hv theiir own home ground.
N we wont ever forget how figc treat us unequally. U dont hv any idea how much us juve fans suffered. All those jeer n accusation even though juve was not guilty.
on the 25th July, 2012 at 11:32am
Probably u make mistake writing this article,its nonsense and somehow I feel you don't know about calcio, justice is about 30sul campo !!
on the 25th July, 2012 at 11:30am
....all was won on the pitch, fairly and squarely!!! Calico trial was a farce!
on the 25th July, 2012 at 11:30am
Really no matter witch team you support., this article is by far the worst on FI. This article even makes me wanna stop reading any blog on FI from now on. This article is written without knowing anything on the subject of Calciopoli.. Get ur facts straight before speaking about this subject. Pathetic Dave..
on the 25th July, 2012 at 11:29am
This is by far the most senseless article I have read on football italia. Actually it's probably the worst I've read about calcio by a so called Italian expert, I'm not a juve fan but this is just utter bull.
on the 25th July, 2012 at 11:28am
forgive the Juve faithful and the club for not being able to put the hundreds of millions of Euros in losses, the dismantling of a championship winning team, relegation to the 2nd Division and the loss of 2 Scudetti 'behind them' as if it was an oh so trivial matter.
on the 25th July, 2012 at 11:22am
Amazing article. Biased, yet still published by football-italia. That shows, just like you put it, "they cannot keep their house in order and that anything goes".

Here's a thought: Juventus actually represents millions of people around the world, and the sentiment about 30 titles is shared by those people. Has it ever occurred to you that "30 on the pitch" is a manifestation of belief shared by "Juventus"? It's a representation of value, idea, and identity.

Pity, you might never understand...
on the 25th July, 2012 at 11:22am
Drop it already, we all know how much FI are biased against Juventus. No need for the bloggers to emphasise it.
on the 25th July, 2012 at 11:21am
Yeah, Juventus should wave the white flag and plead guilty. What a nonsense.
on the 25th July, 2012 at 11:19am
What an absurd blog. Educate yourself, thoroughly, on the matters of the so-called "Calciopoli" and then ask yourself if Juventus have a legitimate reason to feel aggrieved. Anyone with even a passing semblance for impartiality and commonsense will agree that their indignity is just when considering all the information that is currently available. Hence the fuss over scudetti counts and stars. If anyone should feel shame it's Marotta and co. for their weak-willed, flip-floppish stance on the stars nonsense overall - from "we will stitch another star onto the shirt if we win" to "we will evaluate the matter seriously" to a copping out and removing them altogether when Abete leaned on them. Now that's just downright embarrassing.
on the 25th July, 2012 at 11:18am
Oh shut up and let them do as they wish. You're accusing them of a money/attention grab. So what! Clubs have done worse to accomplish this.

The way to put all this scandal stuff to rest is to lift that statute of limitations and allow a full trial and review of the entire scandal and give clear answers
All that was done is to give half-truths and answers that leave doubts.

The FIGC should focus on making clubs for national team friendly rather than worry about what teams write on their jerseys
on the 25th July, 2012 at 11:15am
(cont)... It has everything to do with right and wrong.

If you want to sit there and spew out how "arrogant" and "classless" it is for Juve to lay claim to titles they actually won, then surely you can't also act like it's ok for Inter to count those same titles *officially* towards their own tally.

The reason the scandal keeps resurfacing is because it was a media frenzy that the authorities handled WITHOUT class, WITHOUT equality, and WITHOUT justice, right from the start.
on the 25th July, 2012 at 11:10am
Sorry Dave but i think your article is very short sighted. Put yourself in the position of being found guilty of a crime based on very weak evidence in what is later accepted to have been a rushed and incomplete trial. Key figures involved in the trial have even admitted that if the trial was held today based on all the evidence which has since emerged that Juventus would not have been stripped of titles.

Nobody can deny 30 titles where won on the pitch and Juventus deserve justice!
on the 25th July, 2012 at 11:09am
Juventus have won 0 titles in my players earned it.
on the 25th July, 2012 at 11:07am
I'm sorry, but this is utter bull.

It has been shown time and time again that Juventus were not guilty of sporting fraud, that they did not fix matches, and that their punishment was devastatingly more damaging than any punishment previously handed out for the few things they were guilty of - things other teams were doing too.

You don't get to unfairly treat someone and THEN subsequently take the high ground. Juve's actions have nothing to do with grace and humility, and nor should they...
on the 25th July, 2012 at 11:07am
stupid article. If you won 30 titles and you know you won 30 titles and someone comes along and removes 2 im pretty sure youre not gonna sit back and relax. Just like if someone comes to your house and steals the stuff you worked for and bought or a prize you might have won in the past i dont think youre just gonna go, oh well. or pretend you never won or bought those things.
on the 25th July, 2012 at 11:05am
This is by far the dumbest article i have ever read. Get your facts straight and dont criticize something that you obviously dont understand
on the 25th July, 2012 at 11:03am
Hold up a min! nothing was proved? and not matches were rigged! milan, inter, lazio and others were accountable for the same alledged thing! new evidence is blatently obvious that Inter went unpunished and were given a help to win somthing! and probs behind alot of it! yet nothing happend because of silly italian laws and red tape! look at all the facts before you right an article! try telling the players they did not win those title on the pitch in a legit way! the WHOLE case was a farce!
on the 25th July, 2012 at 11:01am
"Juve had their 2004-05 and 2005-06 successes revoked after their assumed involvement in the Calciopoli scandal. But their current argument is that the club did not violate the FIGC's article six and there was no proof of Moggi or Juve’s culpability. Moggi was convicted only for threat of deception, with the civil court stating the 2005-06 win was regular." - You're just pathetic, Dave. Juve have solid reason to claim 30 scudetti, the court verdict! Yet you still blame them?
on the 25th July, 2012 at 11:00am

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