Monday May 5 2014
Agnelli discusses UNESCO partnership

The Presidents of Juventus and Real Madrid today held a Press conference to confirm their UNESCO Cup meeting on 2nd June.

The fixture will take place at Juventus Stadium, with teams comprising legends of both clubs set to lock horns.

The proceeds from the match will go towards UNESCO’s initiative for the social reintegration of child soldiers forced into combat in the conflicts in Mali and Central African Republic.

“I need to sincerely thank President Perez for being here,” Old Lady chief Andrea Agnelli said at the media briefing today.

“It shows the importance of this match. I also thank Eric Falt, vice-director of UNESCO, with whom we have recently launched a relationship.

“Thanking President Perez and Real Madrid for being here today is the least we can do, especially because it is thanks to them that we are part of the initiative.

“Just over a year ago they asked us to play in the Corazon Classic Match, at their stadium. It’s from there that that idea of the Juventus Legends began.

“I thank some of the great ex-players who are here today, Gianluca Pessotto, Pavel Nedved, Fernando Hierro, Emilio Butragueno and Edgar Davids, who will grace this match.

“This will be the first UNESCO Cup, but it is our intention that this will become an annual thing that would enable the initiative to develop.

“Today’s issues, like social integration and the fight against racism, are issues that need to be prioritised by UEFA.

“But they should also be prioritised by educational bodies. That is to say everyone should be educated about this type of thing.

“Examples are there in front of us all the time. We have recently seen the incident which has gone global since, the throwing of a banana onto the pitch in Spain.

“We also saw what happened in America [with the behaviour of the owner of the LA Clippers].

“And, just this last Saturday, we saw the unacceptable events that took place before the Coppa Italia final.

“Today with UNESCO we are not just presenting the project of the UNESCO Cup, which will do a great favour to the children of Mali and Central African Republic.

“We also want a project of collaboration with UNESCO that, over the next 18 months, will have the main objective of producing a report that will hopefully help to bridge the cultural gap that divides top European sporting organisations and their audiences.

“We want real evolution.”