Monday July 7 2014
‘New logo, same Inter’

Inter have released a unique statement explaining a club rebranding and a redesign to the official team badge.

The Nerazzurri, entering a first full season under President Erick Thohir, have communicated and pictured a new-look logo, as part of a ‘rebranding’ the club have detailed in a statement.

“Nerazzurri rebranding: New logo, same Inter,” the club’s message is headed.

“New logo and corporate identity launched: one voice for a special team.

“Try and picture the scene. Your wife smiling at you, or your husband hugging you. A friend you can count on, a dinner in a special place. Imagine music, art. Imagine the best goal Inter have ever scored, the game that gave you the biggest thrill. Imagine it. The best ever. Now that those sounds, tastes and colours are dancing in your head, now that you're thinking about the best thing ever, think of it in terms of the Nerazzurri. In terms of Inter. The team that makes you heart beat faster.

“A picture is gradually filling your mind, right? First a few simple lines, then circles come together and finally a star. It is starting to take shape. “It” is our new logo, now part of our team. Our “corporate identity” to use the appropriate jargon. An image which will be used everywhere: in our communications, on the team bus, at the academy. One voice for a special team. A team that will be Milanese and international. Fair and surprising. It will be legendary just as it always has been. Imagine it. Then look at the new logo. You'll notice they're much the same.”

Changes to the badge include the ‘I’ being shifted wholly into the ‘C’, and the surrounding rings slightly altered in make-up, running black-blue-gold, as opposed to the previous black-gold-blue-gold.

The major change appears to be that the club have removed the star from above the badge.

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