A new deal has been struck between the Italian Football Federation and Italy sponsors Puma, renewing their partnership.
The sports brand have sponsored the Azzurri since 2003, and will now continue their association into the next decade, according to their Press release in Turin today.
A new deal has been struck between the Italian Football Federation and Italy sponsors Puma, renewing their partnership.
The sports brand have sponsored the Azzurri since 2003, and will now continue their association into the next decade, according to their Press release in Turin today.
The new deal sees Puma’s relationship with the national team become even more tightly-knit, with the Press release stating that the company has: “extended and increased its marketing rights as well as retaining the exclusive Master License to actively manage the entire global licensing portfolio of FIGC assets.
“PUMA will also continue as the official technical supplier supporting all associated FIGC teams.”
The new deal was welcomed by FIGC President Carlo Tavecchio, who stressed the future benefits of their continued synergy.
“The partnership extension with PUMA represents a very important result for the FIGC,” he said at the Press conference in Turin.
“It will benefit us greatly in affirming our brand at an international level and inasmuch as it will see both organizations committed to developing special projects.
“The FIGC has defined a 360 development plan that is effective across the National A Team to the youth teams, from women’s football to social responsibility projects.
“In addressing these ambitious plans, PUMA will be a highly valued partner that we are proud to have with us for a long time.”
Björn Gulden, Chief Executive Officer for Puma, echoed Tavecchio's sentiments.
“Extending this long standing partnership with the FIGC is extremely important to PUMA and is another key step towards our goal to become the Fastest Sport Brand in the World.
“The FIGC with all its heritage and class is a major ingredient in our football portfolio and there is a clear vision amongst their new senior management that we share and are enthusiastic to support.
“The coming years will see a deeper commitment from PUMA to the FIGC and we see great commercial opportunity through a partnership that has continued to grow yet retains great potential.”