Genoa were 2-0 up after 12 minutes, but Juventus fought back to conquer their Marassi curse with Juan Cuadrado and a Paulo Dybala hat-trick.
The Bianconeri had a poor record in this fixture, losing two of their last three trips to Marassi, and Max Allegri again left all the summer signings on the bench, while Claudio Marchisio and Marko Pjaca were injured. Gianluca Lapadula, Ricardo Centurion and Nicolas Spolli weren’t fit enough to start.
Incredibly, only 18 seconds had passed when Goran Pandev skipped past Alex Sandro and rolled across, his pass accidentally prodded into the net by Miralem Pjanic’s knee. It was a nightmare start for Juve, who had lost here 3-1 last season.
Mattia Perin marked his first Marassi appearance since he ruptured his ACL with a great fingertip save on Gonzalo Higuain’s glancing header.
However, for the second time in as many games, Juventus conceded a penalty using VAR technology. This time, Daniele Rugani kicked the back of Andrej Galabinov’s Achilles Tendon and, unlike Cagliari, Genoa did successfully convert it with Galabinov. There were some grumbles here too, because the officials were focused on the foul and didn’t notice Galabinov was 30cm offside when he got the ball.
It was a wild start to the game and Juve got themselves back into it within 14 minutes, as Pjanic pulled back from the by-line for Paulo Dybala to stroke home at the near post.
The visitors took control after that, with Dybala’s scorcher testing Perin and Higuain drilling wide from the edge of the box, but Galabinov also nodded just wide from a Darko Lazovic cross and Stephan Lichtsteiner sprinted back for a desperate block on the centre-forward.
It was an action-packed half and Perin needed a double save on Dybala from a long Pjanic pass, scrambling across to deny the Mario Mandzukic follow-up too.
On the stroke of half-time, the referee had assigned a corner when Juan Cuadrado burst down the right and pulled back for Mandzukic, but VAR showed he had kicked it on to Lazovic’s hand. It was from point-blank range, but Lazovic’s arm was also outstretched, so the referee opted for a penalty which Dybala converted to equalise.
Straight after the restart, Andrea Bertolacci had more spot-kick appeals waved away and Higuain’s angled drive flashed across the face of goal.
Juventus completed the turnaround with a great goal from Cuadrado, who controlled a Mandzukic pass over the top with his right boot, stopped it dead to commit the defender and then curled into the far top corner with his left.
Genoa did not give in and Laxalt’s strike skimmed the base of the far post before Buffon got down to smother a Raffaele Palladino effort at the near stick.
However, Dybala completed his hat-trick in the final stages, gathering from Higuain to take a couple of touches and thread it into the near bottom corner with his left foot.
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