NEWS
Thursday September 17 2020
Art and fashion inspires Azzurri shirts

Puma unveiled three special edition customised Azzurri jerseys in ‘tribute to Italian renaissance art and fashion culture.’

These are one-off jerseys and will not be worn by the Italy squad, nor are they available for purchase.

The kits were designed by The Football Gal, who said the “main aim of the project was to focus on elements of Italian renaissance in terms of its emphasis on symmetry, natural forms and creating eye movement through the floral designs.

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NEWS
Friday September 11 2020
Milan present new away jersey

Milan have unveiled their away kit for the 2020-21 season, designed by Puma in white with a red pattern.

The jersey is, as tradition for the Rossoneri, largely white.

There is a red geographic pattern across the chest and stomach, leading into a red trip around the edge of the V-neck collar.

 

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NEWS
Thursday September 10 2020
Sassuolo present new Puma kits

Sassuolo have unveiled their new Puma-designed home and away kits for the 2020-21 season.

The traditional green and black stripes are thinner than before, while the sleeve is partially black with a green trim.

As for the away shirt, that will be white with a green stripe across the chest and the same green trim on the end of the sleeve.

Both will use the Centenary edition of the club logo, marking 100 years since Sassuolo’s foundation.

Image: @USSassuolo

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NEWS
Monday August 31 2020
Italy present new home kit

Italy have presented the new home kit for the national football team, drawing inspiration from the Italian renaissance.

The new home kit has the Crafted by Culture design already seen for the away kit, inspired by the era that influenced the culture of art and architecture.

David Bremond, Head of Product Line Management Teamsport at PUMA, said: “During the renaissance, Italy was the epicentre of creativity and innovation.

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NEWS
Tuesday July 28 2020
Zlatan presents new Milan kit

Milan will wear the new Puma kit against Cagliari on August 2 after officially unveiling the jersey for 2020-21.

Alessio Romagnoli, Hakan Calhanoglu, Theo Hernandez and Zlatan Ibrahimovic presented the new shirt in the official video launched by the Rossoneri.

Ibrahimovic’s appearance in the video has led to speculation in Italian media, who suggest it might be a hint before confirming his future at San Siro.

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NEWS
Saturday July 27 2019
Juve repaid 116-year Notts County favour

Juventus tried to repay a 116-year debt to Notts County by lending their kits, but were denied by a sponsorship contract.

The Bianconeri famously played in pink at their inception, but changed to black and white stripes after Notts County let them borrow the kit in 1903.

With Notts County now in serious financial trouble, the Nottingham Post reveals Lilian Greenwood MP had written to Juve asking for the favour in return.

Juventus were more than happy to oblige and sent a letter asking for details on how to send over the jerseys for the 2019-20 season.

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NEWS
Friday July 6 2018
Milan unveil new kits

Milan have unveiled their new Puma kits for the 2018-19 season, after 20 years of Adidas sponsorship.

The Rossoneri and Adidas broke off their agreement in October, and a partnership was later struck with the rival company.

Today the new kits “fuelled by the fans, the culture, and passion of Milan” have been unveiled, with a button-up collar.

The shirts also feature a devil on the back of the neck, in a nod to founder Herbert Kiplin’s quote “We're going to be a team of devils”.

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NEWS
Tuesday February 13 2018
Milan’s Puma deal worth €15m?

It’s reported that Milan’s new deal with Puma is worth a minimum of €15m, putting them behind only Juventus in Serie A.

It was announced yesterday that the German sportswear brand will replace Adidas from next season.

The statement noted that Puma will become “official partner, global technical supplier and official licensing partner” for the Rossoneri, a significantly wider scope than Adidas.

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Monday February 12 2018
Official: Milan sign Puma deal

Milan have officially confirmed that Puma will be their kit supplier from next season, after Adidas broke off their deal.

The German sportswear brand activated a break clause in their 10-year deal, and their rivals have now stepped in to make the Rossoneri kits.

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NEWS
Monday January 22 2018
Report: Milan set for Puma

Milan are reportedly very close to announcing Puma as their new technical partner.

According to La Reppublica, the agreement with Puma will be shorter and less lucrative but is “ever closer” to being made official.

It comes after Adidas terminated its sponsorship four years early, thus ending a 20-year association with the Rossoneri.

The Diavolo would become the only club out of those currently in Serie A to have their kits made by Puma.

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