Juventus reportedly priced Barcelona out of Federico Bernardeschi after they wanted €23m plus Ivan Rakitic.
According to Mundo Deportivo, both players were happy to swap clubs, with Rakitic particularly keen on making the move.
However, the newspaper warns the deal fell apart after Juve also requested €23m on top of giving Bernardeschi away.
The two midfielders are valued at €40m by transfer portal Transfermarkt and the Blaugrana were therefore unwilling to put up the extra money.
Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: https://subscribe.premiersports.tv/