Inter have formally appointed Dan Chard as their new Director of Global Partnerships.
President Erick Thohir is eager to increase revenue, so Chard is “tasked with making the club more efficient in developing and spreading the Inter brand both at home and abroad.
“He has been working in sponsorship and brand partnerships for over 17 years. Having worked across fashion, sport, music and entertainment, he brings vast knowledge and a big black book of global brand contacts.”
CEO Michael Bolingbroke, who was until recently at Manchester United, praised the new appointee.
“We are sure that, with his help, Inter will become a highly recognisable brand around the world – something Chard has already demonstrated he’s capable of achieving in his previous positions.”