Milan are the top European club with the least growth in revenue over the last 10 years, just 2% compared to Inter’s 66.7%, claim Calcio e Finanza.
The website focusing entirely on the financial aspects of the sport calculated the revenue increases from 2008 to 2018, finding some intriguing results.
During the closing years of Silvio Berlusconi’s reign and during the controversial Yonghong Li period, Milan’s revenue remained practically unchanged.
It went from €209.5m in December 2008 to €213.7m in June 2018, a growth of just 2% with an annual increase of 0.18%.
In comparison, city rivals Inter increased their revenue by 66.7% during the same period, going from €172.9m in 2008 to €288.2m a decade later.
More importantly, the revenue increase spiked after 2017 with the influence of new owners Suning.
Juventus stand out by taking their revenue from €167.5m – less than Milan in 2008 – to €402.3m in 2018, largely boosted by their stadium and extended Champions League runs.
Over the last 10 years, Milan have dropped from eighth in the Brand Finance list with a brand value of approximately £134m to 18th place in 2018 at £226m.