Inter are reportedly poaching an important reinforcement from Real Madrid – marketing director Jamie Colas.
According to Spanish newspaper AS, Colas has agreed to leave the Merengues for a new experience at San Siro.
He is credited with super-sizing the Real Madrid revenue as director of global sponsorship.
It’s believed Colas will now take on a wide-ranging role at Inter, in charge of all marketing, sponsorship, ticketing, merchandising and licensing of the brand.
Inter are reportedly poaching an important reinforcement from Real Madrid – marketing director Jamie Colas.
According to Spanish newspaper AS, Colas has agreed to leave the Merengues for a new experience at San Siro.
He is credited with super-sizing the Real Madrid revenue as director of global sponsorship.
It’s believed Colas will now take on a wide-ranging role at Inter, in charge of all marketing, sponsorship, ticketing, merchandising and licensing of the brand.
President Steven Zhang had said in the Corriere della Sera interview this week that he wanted to vastly increase the revenue at Inter and work on all areas of the club.
This certainly seems to be a step in that direction.