Thursday July 9 2020
'Milan following Liverpool model'

Milan’s revenue chief reveals ‘we have been talking to Liverpool because they’ve been through the same path. The Champions League is our natural habitat’.

Liverpool endured a slump in fortunes during the first half of the 2010s but have gone on to reach the last two Champions League Finals, winning the last one, and finally ended their wait for a Premier League title.

Whereas Milan have fallen to 21st in Deloitte’s Football Money League, the Reds are seventh, turning over three times as much as the Rossoneri’s €206.3m in 2018-19.

“We have been talking to Liverpool because they’ve been through the same path as we are going through now,” Stylsvig told The Associated Press.

“We’re working very hard to get back to where we should be, and from that perspective, it does help open doors when you have won seven Champions Leagues.

“Playing European football is top of the agenda. It is our natural habitat and somewhere we should be.

“Four, five years ago, no one considered Liverpool and see where they are now. They obviously play very attractive football.

“They are winning, they have a fantastic manager, a fantastic team and now they are following suit from a commercial perspective.

“It has taken time, but their model seems to work. We are obviously a global brand.

“I’ve probably been talking too much in the Italian market in the last few years and [coronavirus] sort of pushed us to think more global again.”

The Diavolo this morning announced a partnership with global entertainment agency Roc Nation, so how will that work?

“I do think merging sport and entertainment could be the way of engaging new fans.

“The world has changed dramatically and we need to follow suit. Roc Nation is helping us, challenging us with that, having someone on the sideline to do that.

“It’s been incredibly challenging. You basically have to rethink the model. So one of the first things we did was focusing much more on a digital space, creating content and trying to be engaging and trying to talk to our partners.”

Finally, Stylsvig backed plans for a new stadium to replace San Siro, claiming it will ‘change’ the club.

“That will change the club. The revenues are incredibly important but also for the perception of the club.”