AC Milan became the first Serie A club to sign the Manifesto of non-hostile communication for sport, as clubs combat racist and other hate speech online.
It comes after numerous incidents of players being targeted with racist or otherwise horrific comments on social media, in countries all over Europe.
This manifesto of 10 principles of responsible online behaviour was published by non-profit association Parole O_Stili.
“The Manifesto of non-hostile communication for sport is another important step on the Club’s social responsibility journey,” said Milan CEO Ivan Gazidis.
“AC Milan's RespACT campaign aims to create a more inclusive, open and responsible environment around the Club and provide a positive example for the football world. We have decided to support this extremely worthy project to provide our global family of over 500 million Rossoneri with concrete guidelines aimed at creating an increasingly healthy and positive digital environment and banning intolerance and discrimination, in all its forms.”