Thursday October 24 2013
Juventus announce Adidas deal

Juventus have officially announced a new six-year deal with Adidas from the 2015-16 season worth €139.5m.

The club released a statement this evening confirming the agreement has been struck with Adidas International Marketing B.V.

Adidas will become technical sponsors for all the Juventus teams for six years from 2015 in a deal worth €139.5m, not including performance-related bonuses.

The firm will also control the licensing and merchandising for Juventus for €6m, while the club will benefit from royalties when surpassing sales targets.

Until June 30 2015, Juventus will continue their collaboration with Nike as their technical sponsor.

“Juventus Football Club S.p.A. has reached an agreement with adidas International Marketing B.V. for a technical sponsorship deal starting from the 2015/2016 campaign,” read the statement.

"Adidas will be the technical sponsor of all Juventus teams for a fixed consideration of €139.5 million over the six-year term.

“The consideration does not include the value of adidas products that will be annually supplied to the club or the programme of performance related incentives and bonuses available to the club.

"Adidas will manage all Juventus’ licensing and merchandising activities for a fixed consideration of €6 million per annum. The club may also benefit from additional royalty payments upon exceeding a threshold of sales.

“For the current season and the 2014/2015 campaign, Nike will continue in its role of technical sponsor and trademark licensee.”