There are reports Atletico Madrid saw a €30m offer for Lorenzo Insigne turned down by Napoli.
The homegrown talent had a splendid campaign, providing 12 goals and 10 Serie A assists.
According to La Gazzetta dello Sport, Diego Simeone was also impressed with Insigne and prepared an offer close to €30m around two weeks ago.
However, Napoli have no intention of selling their only local player - a fan favourite - who will turn 25 next month.
Having realised they would not get far with this approach, Atleti then secured Nico Gaitan from Benfica instead.