Juventus' new stadium is already making a substantial financial difference to the Old Lady of Italian football.
The Bianconeri moved into their new home at the start of this season after playing at the smaller Stadio Olimpico in recent times.
Juve made €1.2m from ticket sales after last term's first three home games against Sampdoria, Palermo and Cagliari.
This time around, they have collected €4.2m after their matches versus Parma, Bologna and Milan.
The Juventus Stadium holds 41,000 fans, whereas the Olimpico – where city rivals Torino still play – is only a 27,000 capacity arena.
At the present rate, Juve would bring home almost €27m by the end of the season – that would be around €15m more than in 2010-11.
See the latest Serie A predictions and betting tips with Eurotips.co.uk